Have you ever wondered what the ‘trends’ column on the left of your Twitter homepage is? How the trends are selected and what they are used for?
Trends on Twitter are hashtag driven topics that become popular instantly. A hashtag is a word or phrase that is preceded by a ‘#’ which refers to a current topic, usually in the news; for example recently a good hashtag was #election2015 or #RoyalBaby.
By using a hashtag, it places your post into a group which then counts, in a complex algorithm towards what makes a trend. When something is trending, it can relate to a specific country i.e. trending in the UK, or even more specific location, depending on your settings. The hashtags that are trending the highest mean that more people are talking about that subject than any other in your region at that period of time.
Hashtags have become a powerful tool for people on Twitter and although it is pretty difficult to have a trending hashtag, you can always join in with others, or use your own hashtag for fun!
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